Sync City, LVL1, & Suspect Tech have joined forces to build face data retail analytics. Using a small, discreet camera, and computer we measure and collect the following:
The images are collected, analyzed, redacted, and immediately deleted within seconds. The face data analytics, however, are extracted, saved, and sent to a dashboard anonymized. What does anonymized mean in this case? When the data is stored and the images are deleted the personally identifiable information no longer exists. This is more secure and private than a standard security camera taking videos and storing the videos on a server for 30 days.
The linked article titled ‘AI-powered facial recognition will soon track us while we shop’ by ICF Olson’s Dylan Gerard is a great read and discusses face data privacy. Gerard writes, “Love it or hate it, this tech isn’t going backwards. Should brands leave these tools on the table? Of course not, but they need to use them responsibly and maintain a certain degree of trust with the consumer.” At Sync City, LVL1, & Suspect Tech we agree with Gerard that this technology and data is valuable to brands and the retail world, but security and privacy cannot be compromised. #anonymizeddata